If you have a website, and you are ranking for several different keywords, there is always the possibility that you may lose your positioning. This could be due to what is called a Google penalty, and many people experience this every year. You can be penalized by Google for doing things that they find to be converse to what they allow. By using marketing techniques that they do not agree with, especially with search engine optimization, you could find your website even the indexed. Here are some easy ways to avoid a Google penalty that could literally eliminate your revenue from the web.
Common Google Penalties
To avoid a Google penalty, you first have to know what they actually are. This is something that you may be confused about, especially if you are sent a notice from Google stating that you are using techniques that are contrary to Google’s Webmaster Guidelines. One of the most common techniques that are used for getting top rankings is the use of getting backlinks. Google will be looking for these, and they will specifically tell you that they believe that your website is receiving unnatural or artificial links that are intended to boost your positioning. It is also possible that they may penalize you for having content that is not unique, something that is also very common. To avoid these penalties, follow these simple steps you will never have to deal with Google penalty notices.
How To Avoid These Penalties
To avoid a penalty regarding backlinks, never pay a service that is going to send out hundreds of links every day. This looks completely unnatural, especially with a brand-new site, which it would be impossible for people to have found and want to link to. In conjunction with this, if you have a website that has what Google calls thin content, or even duplicate content, this is even a worse situation. If it does not provide anything useful, and is a regurgitation of information that is readily on the Internet, you are going to be penalized. To avoid these problems, only build backlinks gradually, and never use your main keyword more than 2% of the time for all of the backlinks that you get. Finally, use unique content, with some curated content, to avoid a content penalty.